EDITORIAL POLICY

Last review: 10.08.2026

1. Purpose and scope
2. Editorial principles
3. Authorship and medical review
4. Evidence and claim controls
5. Balanced medical communication
6. Turkish health-promotion and commercial rules
7. AI, automation and translation
8. Updates, corrections and removal
9. Reference points

1. Purpose and scope

This policy explains how Globalmedik creates, reviews, publishes, translates, corrects and retires health, treatment, clinic and medical-travel content. It applies to articles, guides, service and procedure pages, provider profiles, comparisons, FAQs, newsletters and social content controlled by Globalmedik.

Globalmedik is a brand and information and coordination platform operated by CTK Global Sağlık Turizmi ve Danışmanlık Hizmetleri Limited Şirketi (the “Operator”). Globalmedik is not a clinic and does not diagnose, prescribe, obtain clinical consent, perform treatment or guarantee outcomes. A clinic or clinician shown on the platform (a “Medical Provider”) is independent and remains responsible for clinical assessment, informed consent, treatment and outcomes. The complete service boundary is in Terms of Use and Services.

2. Editorial principles

Our purpose is to help an international reader understand a health topic, available care pathways and questions to discuss with a qualified clinician. Content must be accurate, proportionate, readable, current enough for its purpose and clearly separated from advertising.

Health information can affect a person’s health, safety and finances. We therefore take account of Google’s public guidance on people-first content and high-trust “Your Money or Your Life” topics. This is an editorial approach, not a certification, regulatory approval or search-ranking guarantee. Google’s quality-rater guidance is an evaluation aid, not a substitute for clinical or legal review.

3. Authorship and medical review

Every substantive page must identify its actual author or responsible editorial team, publication date and latest material review date. A byline or linked profile must accurately describe the author’s relevant experience and qualifications. Globalmedik does not invent qualifications, professional titles, memberships, awards or first-hand experience.

Material clinical content must not be published until it has been reviewed by an appropriately qualified health professional whose competence is relevant to the topic. The page must identify the reviewer, relevant credential, review scope and review date. A reviewer approves the clinical accuracy and balance of the content, not a treatment for any reader. Where qualified review cannot be obtained, the content is withheld, narrowed to non-clinical logistical information or removed.

Where Turkish rules require healthcare information to be provided by an authorised health professional, that person must be the identified author or accountable clinical approver, not a silent checker.

Authors, reviewers, editors and commercial contributors must disclose material financial, employment, referral or provider relationships. Editorial approval must not be conditioned on presenting a Medical Provider favourably.

4. Evidence and claim controls

Each material medical claim must be supported by a current, authoritative source that matches the population, intervention, jurisdiction and use context. Preferred sources include official regulator information, recognised clinical guidelines, systematic reviews and appropriate peer-reviewed primary research. Clinic marketing, press releases, testimonials and unsourced summaries may describe what someone claims; they are not independent evidence of safety or effectiveness.

Citations must appear close to the claim they support and identify the source clearly. Editors verify the source, publication or version date, applicability and any correction or withdrawal. Statistics must retain their denominator, time period, population, outcome definition and material uncertainty. Relative effects should not be used to obscure absolute effects. Conflicting evidence, important limitations and uncertainty must be stated rather than resolved in favour of a promotional conclusion.

No content may fabricate a source, quotation, result, patient story, author or reviewer. A broken or superseded source triggers review; it does not justify silently retaining the claim.

5. Balanced medical communication

Treatment content must explain, as applicable, who the information concerns, the intended purpose, realistic potential benefits, material risks, alternatives, limitations, contraindications, recovery variability and the need for individual assessment. It must distinguish established practice from emerging or investigational approaches.

Globalmedik prohibits guarantees and unsupported claims. Comparisons must use the same meaningful criteria and adequate evidence. Content must not exploit fear, urgency, vulnerability or lack of medical knowledge, and must not discourage necessary care.

General information is not a diagnosis or personal medical advice. Readers should consult an appropriately qualified Medical Provider. Anyone who may be experiencing a medical emergency should contact local emergency services immediately rather than use the platform.

6. Turkish health-promotion and commercial rules

Content concerning services in Türkiye must stay within the Operator’s lawful intermediary role and the scope of the relevant Medical Provider. It must not create the impression that Globalmedik is a health facility or that a provider is licensed for a specialty or procedure without current evidence.

For channels directed to people in Türkiye, editors must apply the restrictions on express or implied healthcare advertising, patient steering, testimonials used as promotion, superiority claims, unproven methods, and price, discount, campaign or giveaway messages. International health-tourism content may use only the audience, language, channel, authorisation and disclosure options permitted by current law. A foreign-language page is not automatically lawful merely because it is accessible from abroad. Claims or campaigns with uncertain status remain unpublished until channel-specific legal review.

Any sponsorship, referral relationship, paid placement or other commercial influence must be conspicuously labelled where the content appears. Commercial arrangements cannot determine clinical claims, conceal material limitations or convert editorial content into an undisclosed advertisement. Listing, ranking and review controls are set out in Clinic Listing & Ranking Policy and Patient Reviews & Comments Policy.

7. AI, automation and translation

AI or other automation may assist research organisation, drafting, translation or quality checks, but it is never treated as an author, source or medical reviewer. A human editor verifies every material fact, citation and claim before publication. Sensitive personal or health data must not be entered into an unapproved tool. Substantial AI assistance is disclosed when a reasonable reader would expect to know how the content was produced.

Translations must preserve clinical meaning, risk language, units, source links and legal disclosures. High-risk medical translations require review by a suitably competent bilingual reviewer and the same clinical review as the source content.

8. Updates, corrections and removal

Each page has an accountable editorial owner and review trigger. Review is required when material guidance, regulation, safety information, service scope or cited evidence changes; changing a date without substantive review is prohibited.

Readers, Medical Providers and reviewers may report a suspected error through the contact channel published on the Globalmedik website. We assess the supporting evidence, correct material errors promptly, and record a correction note when the change could affect a health or purchasing decision. Content may be temporarily hidden while a serious safety or legal issue is investigated. Obsolete, unsupported or unsafe content is corrected, restricted or retired rather than left online for traffic.

Personal-data handling is governed by Privacy Notice.

9. Reference points

This policy takes account of the Turkish Health Services Promotion and Information Activities Regulation, the International Health Tourism and Tourist Health Regulation, the EU Unfair Commercial Practices Directive. These references do not replace advice from a qualified Turkish or EU lawyer or an accountable medical reviewer.